Category Archives: Retail

Reprinted from Marketscale Justin Hochberg, CEO and Co-Founder of Virtual Brand Group, sums up his company’s mission in one easy sentence, “We put you in the Metaverse.” Hochberg joined Christine Russo to explain how Virtual Brand Group harnesses the power of web 3.0 for I.P. by creating consumer experiences to socialize, shop, make friends, and develop products inContinue reading “The Metaverse is a Brand’s “Betterverse””

Republished from Marketscale The function of e-commerce has been a vital source of selling on online platforms for decades now. The nature of the large scale selling component allows various types of companies to reach and sell to their customers. In the gaming ecosystem, not only has that been the norm, but its future isContinue reading “The Future of e-commerce Platforms in the Gaming Ecosystem”

Image Courtesy of Meta The Metaverse is making consumers across the globe turn their heads and it’s not just young people. Immersive technologies are quickly becoming more versatile, convenient, and enjoyable to use in our day-to-day lives and Meta has firmly established itself as a visionary in the space. Here, I’ll explore the reasons whyContinue reading “Republished from Rethink Retail”

A superior in-store shopping experience involves great customer service from a sales team with excellent product knowledge who make appropriate recommendations and know what would be perfect for you. Behind the scenes, there are teams creating training programs, building, and monitoring KPIs, and setting clienteling and operational programs and standards. In e-commerce, tech tools, suchContinue reading “Republished from Rethink Retail”

Today, shoppers are seeking non-traditional shopping channels. Digital retail can take shape in different forms. This is to emphasize that digital retail does not solely mean a website.  In fact, many shoppers plan to shop digitally without engaging in a website at all. According to a report by Brightpearl via Retail Dive 68% of Gen ZContinue reading “Alternative Digital Commerce”

Resale is huge. It has a major impact on keeping clothing out of landfills, drives new/younger clients and is big business. However, this isn’t a story about resale. It is about brands being excluded from resale revenue and, because of technology solutions , that’s over. Four of the four major resellers have listed publicly orContinue reading “Brands and the Resale Economy, It’s Time.”

Effectively Harness Customer Feedback Technology to Drives Sales. Ever wonder if your customer programs are working? If you said yes, then you join the best and brightest because understanding customer data trends is an obsession with the best and brightest in retail. However, do you know if your data is clean? 4 reasons why typicalContinue reading “Call Me By My Name”

Journey HIJACK-ing You are probably like me and know nothing about Journey Hijacking and yet it’s a big deal directly affecting conversion. I Got You Retailers….read on.  Everyone else…read on as well because I need the clicks. Here is what I learned about Journey Hijacking: It’s Malware and is referred to as Malvertising because whoContinue reading “Journey WHAT-ing?”

Go To Where the Customer Is. That’s what they said. Did you? Hope So. If you haven’t yet…..let me lay it out for you. You’re going to leave no stone unturned to connect with your clients… be it…carrier pigeon, landline, email, and of course, text. TEXTING has become a robust part of omnichannel retail. IfContinue reading “Can I Have Your Digits”

Connecting with Retail Executives is complex and elusive. Tech companies are often too deep in the weeds of their technology to effectively sell their product. That’s where I help. I have years of experience, both in-house and as a consultant, acting as a “translator” for technology companies. I help tech companies nail meetings and getContinue reading “Nail That Meeting”