My Articles
Content Amplification Engine Findmine CEO speaks frankly about Personalization, Marketing and how to amp up sales across the entire assortment.
Russo: Hey everyone. Welcome Michelle Bacharach CEO of Findmine, So tell me about Findmine and what’s going on right now? Bacharach: One of the reasons I started this business was that I believe personalization can literally bankrupt businesses. Russo: Wow!! Bacharach: There’s so much risk in just doing the personalization , and losing your brand’s editorial vision. There’s what’sContinue reading “Content Amplification Engine Findmine CEO speaks frankly about Personalization, Marketing and how to amp up sales across the entire assortment.”
Winning Retailers, Brands and Manufacturers avoid costly product mistakes by using a company like First Insight.
Russo: I’m excited to welcome Greg Petro CEO of First Insight. I’m really thrilled because Greg, I, really admire your work. So I’m really glad to have you here. Thank you, Christine. It’s a pleasure to be with you. So let’s start with, voice of the customer. Okay. Okay. So first let’s hear how youContinue reading “Winning Retailers, Brands and Manufacturers avoid costly product mistakes by using a company like First Insight.“
Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos
byChristine Russo onJun 24, 2022 (reposed from MarketScale) SEO is a process in which a website is primed for direct traffic from search engines. SEO video is expected to grow in popularity and trend this year. Christine Russo chats with Bernadette Butler, CEO, and Founder of StoryTap. StoryTap is an intuitive system to collect and produce consumer videos onContinue reading “Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos”
Cannes Lions: The Convergence of Community, Creativity and Commerce
By Christine Russo Cannes Lions, while rooted in the celebrations of creativity and awarding the work, is also a place for future thinkers and doers. Revenue, commerce, income, and ROI are, well, not really at the fore; leading one to believe creativity and commerce are odd bedfellows, adjacent and symbiotic rather than intertwined and co-dependent. Continue reading “Cannes Lions: The Convergence of Community, Creativity and Commerce”
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About Me
Hi, I’m Christine; most people call me by my last name, Russo.
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I write and put the articles here. Enjoy!
RCCA 