Author Archives: Christine Russo, RCCA

Go To Where the Customer Is. That’s what they said. Did you? Hope So. If you haven’t yet…..let me lay it out for you. You’re going to leave no stone unturned to connect with your clients… be it…carrier pigeon, landline, email, and of course, text. TEXTING has become a robust part of omnichannel retail. IfContinue reading “Can I Have Your Digits”

Connecting with Retail Executives is complex and elusive. Tech companies are often too deep in the weeds of their technology to effectively sell their product. That’s where I help. I have years of experience, both in-house and as a consultant, acting as a “translator” for technology companies. I help tech companies nail meetings and getContinue reading “Nail That Meeting”

With small businesses on Facebook potentially hamstrung by the software changes related to the Apple IOS update, and its effect on Facebook users, is there another option for small businesses to connect locally? Nextdoor is a hyperlocal social networking service for neighborhoods with extensive support for small business…. think water cooler meets town square meetsContinue reading “Local Giants”

Under one-hour, and even 15 minute delivery, is the bold promise of these ambitious tech companies. Vacant real estate has created opportunity for the creation of micro fulfillment centers. Using residential density and data, the product is located and delivered using hyper-local nano-fulfillment locations. “What’s not instantaneous is just irrelevant.” – Asaf Hachnom, Co-founder andContinue reading “Got (15) Minutes?”

We’ve all been there – routed to ill-fitting search matches like a string of bad Tinder dates because AI thinks they “know” us based on our digital footprint. Don’t believe me? Dave Wesley, President of srgsoftware.io,  Dave Wesley ~ President, of srgsoftware.io, states:….AI is mostly useless unless there is data to process. Pain Point: ForContinue reading “Personalization 2.0”

Order Fulfillment centers for small to mid-tier retailers are now able to move closer and closer to the end customer and, in doing so, can compete with Amazon, Walmart and Target.The PainFor Retailers: we can’t get shortened or same day shipping because our DC or 3pl is not hyperlocal to our end customer For Customers:Continue reading “The Shortest Yard”

We’re talking about the real hero of your digital or physical retail – The Product- but specifically, the journey (and pricing!) from pre-inventory selling all the way through to the end (with all efforts to keep it out of the sale bin!)This tech service provider is a powerhouse at dynamic pricing adjustments. The Pain AnswerContinue reading “The Hero’s Journey”

Learn here about NearSt. Own a Store – you MUST watch this video and check out http://www.near.st. I mean, I’ve never heard of this and it’s mind blowing! What is it? Google search by proximity (ok, what’s the big deal….) but this is by PRODUCT! According to NearSt founder Nick Brackenbury, they are “all aboutContinue reading “This BLEW My Mind”

(Click Here to LISTEN to this instead of Reading)If you know me, I have a lot of theories and it’s very rare that I completely nail something and that my predictions and analysis are spot-on but 15 months later – this article I published in September 2019, turns out is very prophetic. This is aContinue reading “Wait…What?”

If you’re involved in design or production in any capacity your process has been greatly impacted by Covid-19 and restricted travel. The Pain: I can’t travel to source material and meet my manufacturers! Solution: To increase transparency and allow for more effective collaboration in these covid-restricted times; established PLM companies such as Bamboo Rose https://www.bamboorose.com/about-us/Continue reading “Production Gets Digital”