Russo: Hey everyone. Welcome Michelle Bacharach CEO of Findmine, So tell me about Findmine and what’s going on right now? Bacharach: One of the reasons I started this business was that I believe personalization can literally bankrupt businesses. Russo: Wow!! Bacharach: There’s so much risk in just doing the personalization , and losing your brand’s editorial vision. There’s what’sContinue reading “Content Amplification Engine Findmine CEO speaks frankly about Personalization, Marketing and how to amp up sales across the entire assortment.”
Author Archives: Christine Russo, RCCA
Winning Retailers, Brands and Manufacturers avoid costly product mistakes by using a company like First Insight.
Russo: I’m excited to welcome Greg Petro CEO of First Insight. I’m really thrilled because Greg, I, really admire your work. So I’m really glad to have you here. Thank you, Christine. It’s a pleasure to be with you. So let’s start with, voice of the customer. Okay. Okay. So first let’s hear how youContinue reading “Winning Retailers, Brands and Manufacturers avoid costly product mistakes by using a company like First Insight.“
Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos
byChristine Russo onJun 24, 2022 (reposed from MarketScale) SEO is a process in which a website is primed for direct traffic from search engines. SEO video is expected to grow in popularity and trend this year. Christine Russo chats with Bernadette Butler, CEO, and Founder of StoryTap. StoryTap is an intuitive system to collect and produce consumer videos onContinue reading “Video SEO is Gaining Importance, One Company is Disrupting How to Collect and Distribute Consumer Videos”
Cannes Lions: The Convergence of Community, Creativity and Commerce
By Christine Russo Cannes Lions, while rooted in the celebrations of creativity and awarding the work, is also a place for future thinkers and doers. Revenue, commerce, income, and ROI are, well, not really at the fore; leading one to believe creativity and commerce are odd bedfellows, adjacent and symbiotic rather than intertwined and co-dependent. Continue reading “Cannes Lions: The Convergence of Community, Creativity and Commerce”
The Metaverse is a Brand’s “Betterverse”
Reprinted from Marketscale Justin Hochberg, CEO and Co-Founder of Virtual Brand Group, sums up his company’s mission in one easy sentence, “We put you in the Metaverse.” Hochberg joined Christine Russo to explain how Virtual Brand Group harnesses the power of web 3.0 for I.P. by creating consumer experiences to socialize, shop, make friends, and develop products inContinue reading “The Metaverse is a Brand’s “Betterverse””
The Future of e-commerce Platforms in the Gaming Ecosystem
By Christine Russo Republished from Marketscale The function of e-commerce has been a vital source of selling on online platforms for decades now. The nature of the large scale selling component allows various types of companies to reach and sell to their customers. In the gaming ecosystem, not only has that been the norm, butContinue reading “The Future of e-commerce Platforms in the Gaming Ecosystem”
Republished from Rethink Retail
Image Courtesy of Meta The Metaverse is making consumers across the globe turn their heads and it’s not just young people. Immersive technologies are quickly becoming more versatile, convenient, and enjoyable to use in our day-to-day lives and Meta has firmly established itself as a visionary in the space. Here, I’ll explore the reasons whyContinue reading “Republished from Rethink Retail”
Republished from Rethink Retail
A superior in-store shopping experience involves great customer service from a sales team with excellent product knowledge who make appropriate recommendations and know what would be perfect for you. Behind the scenes, there are teams creating training programs, building, and monitoring KPIs, and setting clienteling and operational programs and standards. In e-commerce, tech tools, suchContinue reading “Republished from Rethink Retail”
Alternative Digital Commerce
Today, shoppers are seeking non-traditional shopping channels. Digital retail can take shape in different forms. This is to emphasize that digital retail does not solely mean a website. In fact, many shoppers plan to shop digitally without engaging in a website at all. According to a report by Brightpearl via Retail Dive 68% of Gen ZContinue reading “Alternative Digital Commerce”
Brands and the Resale Economy, It’s Time.
Resale is huge. It has a major impact on keeping clothing out of landfills, drives new/younger clients and is big business. However, this isn’t a story about resale. It is about brands being excluded from resale revenue and, because of technology solutions , that’s over. Four of the four major resellers have listed publicly orContinue reading “Brands and the Resale Economy, It’s Time.”
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