By Christine Russo Republished from Marketscale
The function of e-commerce has been a vital source of selling on online platforms for decades now. The nature of the large scale selling component allows various types of companies to reach and sell to their customers. In the gaming ecosystem, not only has that been the norm, but its future is bright as new innovation is changing g-commerce.
On the latest episode of “What Just Happened?” host Christine Russo sat down and talked about the subject with Jonathan Attias, the CEO and co-founder Sayollo — a g-commerce platform strictly for mobile gaming. The company partners with gaming companies and assists them in incorporating their platform into these games. Attias said that his company is not a marketplace, and instead a tool that can be used to assist commerce goals.
“We are providing them an opportunity, first of all, to integrate us by their own commerce platform … and on the other hand we are providing them the opportunity to integrate, and build all their systems based on us,” said Attias.
With mobile gaming systems operating as social platforms, finding customers is not a hard feat. Attias stated that this is where commerce opportunity presents itself because this is also where they can make the biggest impact; essentially knowing where to locate their customers.
“We are seeing the gaming opportunity as the next biggest social platform for people having and spending their time. Based on that, we are in a place that we have a commerce platform inside the gaming system that providing us to become [something] like a social commerce,” said Attias. “We providing them the opportunity to sell their inventory inside the place where people are.”
He stated that the younger generation is spending more time on social media websites and mobile games, as opposed to news sites. But mobile gaming in particular is where users are spending a lot of time, which is where they aim to find them.
“Gen-Z are spending their time in mobile games. That’s exactly where we are and that’s exactly what we’re providing them by having this platform,” said Attias.
What Sayollo aims at offering is revamping the way commerce functions in mobile games. Rather than the user, or gamer in this case, going to another site to buy, they will be able to stay within the game and make purchases.
In essence, the commerce website is built into the development of the game, and every “interaction and transaction stays within the game,” added Russo.